About Us

Advocate. Listen. Learn. (You)


We are the community committed to the retention and recruitment of the best talent for the energy transition.

You probably know us as Pink Petro.  In 2015, we launched as the first and only digital community for women in energy amidst volatile oil prices.  In 2016, we pioneered digital conferences and e-events to give our members a way to develop.  As the market improved, in 2017, we launched Experience Energy, a careers site to match career seekers and companies. In 2018, we launched The GRIT Awards and Best Energy Workplaces to recognize top talent and companies.  It’s been a busy five years, but we’re even more excited about what’s to come!

Our world is in a state of massive transition. We know we need all forms of energy and people to power our planet forward, and ALLY represents a way to give everyone a seat at the table. 

  • For individuals: We use the power of digital to provide you with tools, unparalleled events, resources, training, coaching, valuable connections, and recognition to take the next step in your career. 
  • For professional groups: We give you the tools to build your group’s digital presence, get noticed, fundraise, and give all of the benefits of ALLY to your membership.
  • For companies and schools : We provide you a framework to become a leader in workforce development and the future of work. We connect you through our ALLY COUNCIL a peer group that shares best practices, our ENTREPRENEUR COUNCIL that focuses on enhancing supplier. diversity. Through our Energy Workforce of the Future program, we are working across the entire sector to address industry attractiveness, retention, and inclusive culture. 


  • We practice respect and inclusion. We know we need all forms of energy and people of different genders, races, ethnicities, generations and intersectional perspectives to create the workforce of the future. 
  • We embrace difference. We leverage collective genius. The richness of different perspectives allows us to create strong connections to our work that drive social impact.
  • We’re authentic, honest, and bold. We create things, take risks, and bring energy to everything we do and never apologize for who we are.
  • We have a bias for action. We admit when are wrong and have the courage to learn new things and to change. We own challenges and bring solutions to the table.


  • We’re pioneers in digital, social, live, and on demand services Our content is relevant, niche, and tailored.  
  • We offer access to energy leaders around the world. We bring vetted decision makers and influencers in one place. 
  • We measure everything. Numbers speak louder than words, and we promise you an ROI you can take anywhere.  
  • We’re the leading source for oil and gas, utilities, and alternative energy in talent, culture, and workforce transformation.
  • We’re a for-profit, for-purpose social enterprise.  When you buy from us and our partners, you’re supporting women and minority business owners.